The phrase appeared almost unnoticed, without press conferences or microphones pointed at it. Yet, within hours, that message signed by Johann “Hanspeter” Sinner began circulating everywhere. It wasn’t about trophies, rankings, or rematches. It was about identity. In a sporting world obsessed with immediate results, those words seemed to go against the grain, and that’s precisely why they struck such a chord with fans and insiders.
Johann Sinner has never been an intrusive father. A former chef, accustomed to the quiet discipline of Alpine kitchens, he has always chosen to stay a step behind. Those who know him say he rarely comments on a match while it’s still hot. He prefers to wait, observe, and then speak calmly. The message he shared publicly was, in reality, something Jannik had heard many times before, away from the cameras.
According to people close to the family, those words came the night before a particularly difficult match. Jannik was tired, mentally more than physically. Expectations were growing, as were the comparisons. Johann didn’t talk to him about tactics or opponents. Instead, he reminded him of the years when he skied at dawn and played tennis in the afternoon, when no one was watching and no one expected anything.

The message, family sources reveal, was initially written as a simple private note. Johann sent it to his son without thinking it would ever become public. It was Jannik, struck by the simplicity and power of those words, who suggested sharing them. “If it helps me,” he reportedly said, “maybe it can help someone else too.” Hence the decision to make it visible to everyone.
The heart of the message lay in a precise sentence, composed of precisely twenty-two words, which Johann had always used as an educational compass. Those twenty-two words were: “You don’t have to win today, stay true to yourself, accept defeat, get up tomorrow, because courage grows when you learn to keep going.” No emphasis, no rhetoric. Just a truth built over time.
Anyone who’s followed Jannik since he was a teenager knows that his relationship with defeat has always been central to his journey. He’s not an athlete who hides disappointment, but he’s also not one who lets it consume him. A former coach recounts that, after a bad loss, Jannik would remain silent longer than usual. Then he’d return to the field the next day, with the same intensity.
The “secret” that few knew was that Johann and Jannik had a sort of ritual after the toughest defeats. No immediate analysis. A walk, often without speaking. Only later, perhaps over a simple meal, would a brief remark arrive. “What did you learn?” Not “what did you do wrong.” A subtle difference, but crucial in building a resilient athlete.

When the message went viral, many fans recognized themselves not so much in the champion, but in his son. Johann’s words seemed to speak to anyone who had faced a setback, in sport or in life. Sports psychologists commented that this type of language strengthens internal self-esteem, tied not to the result but to the process. An approach rare at high levels.
Behind the scenes, they say, Jannik was surprised by the global impact. It wasn’t his intention to create a motivational manifesto. Yet he received messages from other players, even more experienced ones, thanking him. One of them wrote: “I wish I’d heard these words when I was twenty.” Jannik responded with a simple heart. Nothing more.
Johann, for his part, remained true to his style. No exclusive interviews, no additional comments. When asked for explanations, he responded with a phrase that speaks volumes about his character: “Those are just the words of a father.” But those who know him know that behind that simplicity lies a profound vision: nurturing a person before nurturing a champion.

Another detail that emerged later is that Johann almost never watches matches live until the end. If the tension is too high, he leaves a few minutes early. Not out of superstition, but out of respect. “The match is his,” he reportedly told a friend. “I can only be by his side when it’s over.” It’s a discreet, yet powerful, form of love.
In an era when parents are often accused of overly pressuring, the Sinners’ story offered a rare counterexample. It wasn’t a lack of ambition, but a clear hierarchy: first the man, then the athlete. That message, which went viral almost by accident, reminded many that true strength comes not from invincibility, but from the ability to get back up without losing oneself.
In the end, what remains isn’t just a phrase shared online, but a life philosophy passed down through time. Before the most important moments of a career, when the outside noise becomes deafening, it’s often a familiar voice that makes the difference. Not to push you to win, but to remember who you are, even when you lose. And perhaps this is the true lesson: when everything is falling apart, a sincere voice can keep you standing, reminding you that value isn’t measured solely by titles won.